How does the PANO mall work? It’s simple. It works like any other online shopping vehicle except that now your organization benefits from the experience. PANO and its partner Fundlink, LLC, in conjunction with more than 1,300 major retailers, created an online shopping mall for PANO. Consumers enter the PANO mall and choose to shop from stores such as Target®, Macy’s®, Best Buy® or Expedia®. Before they enter a retail site, they are asked to choose a PANO member organization that will benefit from their shopping experience. Once the designation is made, consumers are sent directly to the retailer of their choice to start shopping. A portion of each sale is paid by the merchant to the designated PANO member organization.

How does our organization sign up? The PANO mall is an PANO member benefit, and all PANO member organizations are automatically included in the designee listing. Just add the URL link to your organization's Web site and start promoting the PANO mall. If you do not see your organization listed, contact Jennifer Ross.

To see if your organization is listed, simply go to the PANO mall at http://pano.fundlinkllc.com/, click on any store and a list of PANO member organizations will appear.

How does my organization receive its revenue? Once a month, provided your organization has accrued at least $50 in revenue, your organization will receive a check in the mail from Fundlink (Fundlink LLC is the administrator of the program). The percentage is determined by the individual retailer and varies from merchant to merchant.

A portion of the royalty received may be considered unrelated business income and be subject to taxes (UBIT). Be sure to discuss this with your accountant if the revenue becomes sizable.

How can my organization let donors know about the  PANO mall?

1. Include the link to the PANO mall on your organization’s Web site. Then simply let your audience know how they can participate.

PANO provides the icon below for your organization to use on its Web site; or your organization can create its own image. Link the image that your organization has chosen to the URL for the PANO mall: http://pano.fundlinkllc.com/.

Right click on the image above, copy it for your organization's use, and link it to http://pano.fundlinkllc.com/.   If you need assistance, contact Jennifer Ross by phone at 717-236-8584 x1003 or email.

2. Send a notice to your supporters. Sample language is provided below:

We are pleased to announce the launch of a new program that allows community members and friends to support [INSERT YOUR ORGANIZATION NAME] by making online purchases through the PANO mall, a Web site created in conjunction with PANO, Fundlink, LLC, and over 1,300 major retailers.

Popular consumer and business merchants such as Target®, Macy’s®, Best Buy®, Dell®, and Staples®, and web based giants such as Expedia®, along with 1,300 other retailers have joined in helping local hospitals and health care facilities by donating a portion of their online proceeds. You shop, and they give a donation!

The PANO mall works like any other online shopping vehicle except now [INSERT YOUR ORGANIZATION NAME] benefits from the experience. After entering the PANO mall and selecting an online retailer to visit, you will be asked to designate [INSERT YOUR ORGANIZATION NAME] as the organization that will benefit from your shopping experience. Once the designation is made, you will be sent directly to the retailer of your choice to start shopping. It takes just one extra step when shopping online for [INSERT YOUR ORGANIZATION NAME] to earn revenue.

Each week, thousands of consumers are purchasing business, household and personal items on the Internet. These same people now have a way to benefit [INSERT YOUR ORGANIZATION NAME] by making these purchases through the PANO mall. Just imagine how much impact we can have in our community by taking one extra step when shopping online.

Visit http://pano.fundlinkllc.com/  to access all of your favorite online retail stores Start shopping today! Enjoy your shopping experience, and thank you for supporting [INSERT YOUR ORGANIZATION NAME].